60 Seconds to Save the Earth

In order to ultimately force our leaders to take action to solve the climate crisis, we have to use every medium -- including television, radio, and the Internet -- to build public support. And that's just what the Alliance for Climate Protection will do.

The Alliance is a three-year campaign that will push the climate crisis to the top of the nation's agenda using a combination of paid advertising, public service announcements, and grassroots power.

Your voices have carried our movement this far. So as we begin to create our media campaigns, I didn't want to only turn to an advertising firm -- I wanted to turn to you.

If you had 60 seconds to convince all of your friends that they needed to take action to stop the climate crisis, what would you say? How would you get the attention of millions of people all over the world?

Well, now you have the chance! Current TV and the Alliance for Climate Protection have teamed up to sponsor 60 Seconds to Save the Earth.

The premise is simple: make the best 15, 30, or 60-second ad showcasing how you or someone you know is taking action to alleviate the climate crisis -- or create an original, persuasive message that will open eyes, inspire change and empower your audience.

Get the details and create your ad by visiting:

After you submit your ad, our panel of celebrity judges will narrow the field to 20 finalists. Then you will be able to help pick the winner through an online vote. The top ads will be aired internationally on Current TV, featured in the Alliance's national campaign, and showcased on MySpace's Impact channel.

In addition, the grand-prize winner will receive a Toyota hybrid car, while three finalists will win Sony electronic products, and 16 semi-finalists will receive T-Mobile Sidekicks.

So get started -- in 60 seconds you can save the planet. Learn about this incredible contest and submit your ad today:

Thank you,

Al Gore


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